Android and iOS, the number one and number two ranked smartphone respectively, operating systems worldwide, accounted for 92.3 per cent of all smartphone shipments during the first quarter of 2013 as Windows Phone crept past BlackBerry for third place.
According to the IDC Worldwide Quarterly Mobile Phone Tracker, Android smartphone vendors and Apple shipped a total of 199.5 million units worldwide during Q1 2013, up by 59.1 per cent from the 125.4 million units shipped during Q1 2012.
“Underpinning the worldwide smartphone market is the constantly shifting operating system landscape,” Research Manager with IDC’s Mobile Phone team, Mr. Ramon Llamas, said in a statement.
“Android and iOS accounted for more than the lion’s share of smartphones in the first quarter, but a closer examination of the other platforms reveals turnaround and demand for alternatives. Windows Phone has benefited from Nokia’s participation, and BlackBerry’s new BB10 devices have already hit a million units shipped in its first quarter of availability,” he added.
The senior research analyst with IDC’s Worldwide Quarterly Mobile Phone Tracker, Mr. Kevin Restivo, said, “Windows phone claiming the third spot is a first and helps validate the direction taken by Microsoft and key partner Nokia.
“Given the relatively low volume generated, the Windows phone camp will need to show further gains to solidify its status as an alternative to Android or iOS.”
Android remains the leader in the smartphone operating system market, increasing its market share despite the seasonality working against the entire smartphone market in the first quarter.
Samsung was once again the clear leader among all Android smartphone vendors, commanding 41.1 per cent market share, according to the report.
Following Samsung was a long list of vendors with single-digit market share, and an even longer list of vendors with market share less than one per cent.
The intra-Android competition has not stifled companies from keeping Android as the cornerstone of their respective smartphone strategies, but has upped the ante to innovate proprietary experiences.
Apple iOS marked its largest ever first quarter volume on the strength of its iPhone shipment volumes, yet the operating system posted a year-over-year decline in market share and lower year-over-year shipment growth than the overall market.
Although demand remains strong worldwide, the iOS experience has remained largely the same since the first iPhone debuted in 2007. That appears ready to change as online rumors and speculation predict a massive overhaul of the user interface when iOS 7 debuts.
Windows Phone posted the largest year-over-year gain among the leading operating systems, more than doubling its size from a year ago.
Nokia was largely responsible for driving these volumes higher, accounting for 79 per cent of all Windows phone shipments during the quarter.
Since Nokia began shipping Windows phone devices, the company has shipped a total of 20.3 million units and grown the footprint worldwide to include address multiple market segments.
Meanwhile, other vendors continue to offer Windows phone devices, but mainly as an alternative to their signature Android devices. Still, the gains made by Windows Phone demonstrate both end-user demand and OEM support.
BlackBerry realised double-digit declines from a year ago, but this masks the progress that the company has made since then.
In its first quarter of availability, BlackBerry formally introduced and shipped more than a million units running on its new BB10 platform, a significant breakthrough for the company. At the same time, BlackBerry still relied on its BB7 smartphones for the majority of its shipment volume, which, due to their lower prices, were well received within key markets.



